When you add an application on Appaloosa, the platform automatically alerts your end-users that it is available for download. It works for new applications as well as for new versions of an existing app.
If you are familiar to devices and apps management, you probably know that iOS end-users usually have bad time trying to onboard an EMM solution. In particular when their organisation rolls out a BYOD policy. This framework necessarily implies that the Mobility or the IT department of the organisation creates and then pushes a configuration profile on the targeted device. When it is installed, this configuration profile grants the organisation a set of authorizations over the device settings (if you are running an MDM solution) or at least over the corporate apps - if you are running an MAM solution such as Appaloosa. By the way, here’s the by-the-book procedure to generate an MAM configuration profile.